Guide to safeguard your baby's healthy skin for a lifetime

Naked toddler

Recent studies have shed light on the differences between adult and baby skin. Baby skin is more "active" than adult skin—it constantly continues to develop. It's more vulnerable to irritants, changes in temperature and humidity, which is why you need to protect it from environmental changes and harsh cleansers.

Your baby's skin will change rapidly throughout his growing years. It's very different from yours—it needs extra protection to keep it clean, moisturized and healthy.

Did you know your baby’s skin acts as a barrier and is his first line of defence from the outside world? To remain healthy, it is important for his skin to be properly hydrated. Healthy, properly hydrated skin forms a barrier against bacteria and other infections.

Baby skin is more vulnerable to irritants, changes in temperature and humidity, which is why you need to protect it from environmental changes and harsh cleansers

As your baby gets older, he’ll become more active, and chances are you'll be right behind him with a washcloth, trying to keep him clean. But, as you wash him more often, you'll need to make sure his skin stays moisturized and healthy.

So, follow this guide to safeguard your baby's healthy skin for a lifetime.


Use a mild cleanser


As you find yourself washing his face and hands more frequently, use a cleanser that gently cleanses his skin without stealing the moisture. Make sure you keep an extra bottle in the baby's travel bag as well.

Keep it hydrated


It’s a good practice to use a moisturizer after bathing your baby. In a clinical study, 10 percent of mothers surveyed believed that their baby's skin was dry, when in fact, more than 60 percent of these babies had clinical signs of dryness!

Your baby’s skin absorbs water faster than adult skin can, and also loses water faster than adults! That's why regularly moisturizing your baby's skin is a good way to protect against dryness. Use a gentle and mild baby lotion to moisturize your baby's skin that keeps it soft and smooth.

The power of baby massage


An excellent way to monitor the health of your baby's skin is through massage. It gives you an opportunity to go over the entire surface and also check for dryness or chafing.

Freshen it up


Freshening your little one can be a great bonding experience after every bath and diaper change. You can use a mild baby powder that protects the baby's skin from excess moisture and leaves it soft and supple. It also helps alleviate friction while keeping skin cool and comfortable at the same time.

Keep it clean


For those times when you’re out and about, or when hand washing just isn’t convenient, or you may be wanting to freshen your baby in between baths, you can still keep your baby clean and fresh by using baby wipes. Skincare wipes help keep the baby's skin clean while staying soft, supple and healthy.

Moisturizing means so much more


Moisturizing your baby’s skin not only protects it, it helps the baby in more ways than you can imagine. Everyday rituals like moisturizing become more powerful when multiple senses such as smell and touch are stimulated.

Studies have shown that routine touch can lead to improved physiological, cognitive, emotional and social development and your baby’s first emotional bonds are built from physical contact.

Enjoyable and familiar scents have been proven to improve your baby’s mood, calmness, and alertness, while also stimulating his memory.

Your gentle touch along with these products will help nurture your bond with your baby and lead to your little one’s healthy development and give him super soft skin.
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